Research Projects
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Lead the project4items: AmongNational1items School discipline3items
Participate in the project1items: AmongNational1items
Paper Publications
- Yang Lu, Huang Yunhui, Rao Liqin.Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation,JOURNAL OF RETAILING AND CONSUMER SERVICES,2026,89:-(First Author)
- Yang Lu, Yan Dengfeng, Raghubir Priya.The Stability Effect for Weight Judgments,JOURNAL OF MARKETING RESEARCH,2026,63(1):71-84(First and corresponding author)
- 戴佳彤,杨璐.信息助推策略对消费者食物浪费行为的干预效果及机制,心理科学进展,2025,33(07):1155-1169(Correspondence Author)
- 耿献辉,王誉洁,杨璐.食物包装与流通模式创新对食物流通效率的影响及优化路径研究,食物经济与管理,2025,(01):22-29(Participating authors)
- Yang Lu, Tang Lingyi, Huang Yunhui.Mask Wearing Fosters Relaxation and Store Engagement in an Offline-Retail Context,JOURNAL OF CONSUMER BEHAVIOUR,2025,:-(First Author)
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