Research Projects
Lead the project4items: AmongNational1items School discipline3items
Participate in the project1items: AmongNational1items
Paper Publications
- Tok Dickson, Huang Yunhui, Yang Lu.Feel the green: How a handwritten typeface affects tourists' responses to green tourism products and services,TOURISM MANAGEMENT,2024,:1(Correspondence Author)
- Yang Yang,Ye Xinnan,Chen Sirong,Zhao Yan,Law Rob,Yang Lu.Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation,ASIA PACIFIC JOURNAL OF TOURISM RESEARCH,2024,:1(Correspondence Author)
- 黄韫慧,杨璐.“双碳”背景下的绿色消费转型：动因、困境与路径,江海学刊,2023,(2023年04期):79-85+255(Correspondence Author)
- Yang Lu,Huang Yunhui.How Mortality Salience and Self-Construal Make a Difference: An Online Experiment to Test Perception of Importance of COVID-19 Vaccines in China,HEALTH COMMUNICATION,2023,38(12):2698-2701(First Author)
- Huang Yunhui,Song Wenjing,Yang Lu.Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness,PSYCHOLOGY & MARKETING,2023,40(2):262-273(Correspondence Author)
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