-
Impact Factor:
8.1
-
Affiliation of Author(s):
经济管理学院
-
Journal:
JOURNAL OF MARKETING RESEARCH
-
Co-author:
Yang Lu, Yan Dengfeng, Raghubir Priya
-
Document Code:
2c9e868c9aba2b75019adccf5e7e6c73
-
Volume:
63
-
Issue:
1
-
Page Number:
71-84
-
Translation or Not:
no
-
Date of Publication:
2026-02-01
