南京农业大学教师个人主页 YL--Home--Paper Publications

中文

杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

MORE

Paper Publications Home >> Scientific Research >> Paper Publications: Tok Dickson, Huang Yunhui, Yang Lu.Feel the green: How a handwritten typeface affects tourists' responses to green tourism products and services,TOURISM MANAGEMENT,2024,:1(Correspondence Author)

Yang Yang,Ye Xinnan,Chen Sirong,Zhao Yan,Law Rob,Yang Lu.Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation,ASIA PACIFIC JOURNAL OF TOURISM RESEARCH,2024,:1(Correspondence Author)

黄韫慧,杨璐.“双碳”背景下的绿色消费转型：动因、困境与路径,江海学刊,2023,(2023年04期):79-85+255(Correspondence Author)

Yang Lu,Huang Yunhui.How Mortality Salience and Self-Construal Make a Difference: An Online Experiment to Test Perception of Importance of COVID-19 Vaccines in China,HEALTH COMMUNICATION,2023,38(12):2698-2701(First Author)

Huang Yunhui,Song Wenjing,Yang Lu.Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness,PSYCHOLOGY & MARKETING,2023,40(2):262-273(Correspondence Author)

杨璐,滕任飞,黄韫慧.我国西南地区乡村旅游振兴:发展、问题与对策,农村经济,2022,(2022年06期):135-144(First Author)

Huang Yunhui,Yang Lu,Liu Min.How to display products available in multiple color saturation: Fit between saturation and position,PSYCHOLOGY & MARKETING,2022,39(4):809-819(Correspondence Author)

杨璐,郑毓煌,陈瑞.Who has a cushion? The interactive effect of social exclusion and gender on fixed savings,JOURNAL OF CONSUMER AFFAIRS,2021,55(4):1398-1415(First Author)

Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation,INTERNET RESEARCH,2021,:-(Correspondence Author)

刘文静,魏闯,杨璐,Hean Tat Keh.Feeling lucky: How framing the target product as a free gift enhances purchase intention,INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING,2021,1(1):1-15(Correspondence Author)

total12 1/2
firstpreviousnext last Page; GET MORE