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杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

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Paper Publications Home >> Scientific Research >> Paper Publications: Yang Lu, Huang Yunhui, Rao Liqin.Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation,JOURNAL OF RETAILING AND CONSUMER SERVICES,2026,89:-(First Author)

宋文静,侯广旭,赵玥,杨璐,黄韫慧.更信任机器体还是手写体——感知稀缺调节对产品包装的字体偏好,营销科学学报,2026,6(2):1-20(Participating authors)

Yang Lu, Yan Dengfeng, Raghubir Priya.The Stability Effect for Weight Judgments,JOURNAL OF MARKETING RESEARCH,2026,63(1):71-84(First and corresponding author)

戴佳彤,杨璐.信息助推策略对消费者食物浪费行为的干预效果及机制,心理科学进展,2025,33(07):1155-1169(Correspondence Author)

耿献辉,王誉洁,杨璐.食物包装与流通模式创新对食物流通效率的影响及优化路径研究,食物经济与管理,2025,(01):22-29(Participating authors)

Yang Lu, Tang Lingyi, Huang Yunhui.Mask Wearing Fosters Relaxation and Store Engagement in an Offline-Retail Context,JOURNAL OF CONSUMER BEHAVIOUR,2025,:-(First Author)

戴佳彤,杨璐.信息助推策略对消费者食物浪费行为的干预效果及机制,心理科学进展,2025,33(07):1155-1169(Correspondence Author)

Tok Dickson, Huang Yunhui, Yang Lu.Feel the green: How a handwritten typeface affects tourists' responses to green tourism products and services,TOURISM MANAGEMENT,2024,:1(Correspondence Author)

Tok Dickson,Huang Yunhui,Yang Lu."Feel the green": How a handwritten typeface affects tourists' responses to green tourism products and services,TOURISM MANAGEMENT,2024,104:1-16(Correspondence Author)

Yang Yang,Ye Xinnan,Chen Sirong,Zhao Yan,Law Rob,Yang Lu.Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation,ASIA PACIFIC JOURNAL OF TOURISM RESEARCH,2024,:1(Correspondence Author)

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