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杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

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Educational Experience scientific research awards

2017.6~2020.8
清华大学市场营销 With Certificate of Graduation for Doctorate Study Doctoral Degree in Management
2015.9~2017.6
清华大学市场营销
2011.9~2015.7
南京大学市场营销 UNDERGRADUATE EDUCATION Bachelor's degree

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Work Experience

2020.9~Now
南京农业大学教师

Social Affiliations

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Research Focus

市场营销、消费者行为、视觉信息处理与绿色消费

Paper Publications Patents Published Books

1
Yang Lu, Huang Yunhui, Rao Liqin.Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation,JOURNAL OF RETAILING AND CONSUMER SERVICES,2026,89:-(First Author)
2
Yang Lu, Yan Dengfeng, Raghubir Priya.The Stability Effect for Weight Judgments,JOURNAL OF MARKETING RESEARCH,2026,63(1):71-84(First and corresponding author)
3
戴佳彤,杨璐.信息助推策略对消费者食物浪费行为的干预效果及机制,心理科学进展,2025,33(07):1155-1169(Correspondence Author)
4
耿献辉,王誉洁,杨璐.食物包装与流通模式创新对食物流通效率的影响及优化路径研究,食物经济与管理,2025,(01):22-29(Participating authors)
5
Yang Lu, Tang Lingyi, Huang Yunhui.Mask Wearing Fosters Relaxation and Store Engagement in an Offline-Retail Context,JOURNAL OF CONSUMER BEHAVIOUR,2025,:-(First Author)
6
戴佳彤,杨璐.信息助推策略对消费者食物浪费行为的干预效果及机制,心理科学进展,2025,33(07):1155-1169(Correspondence Author)

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1
数智营销赋能乡村振兴[Monograph]南京大学出版社，2023

Research Group

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