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杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

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Paper Publications Home >> Scientific Research >> Paper Publications: 杨璐,黄韫慧,Yi-Chun (Chad) Ho,林志杰.Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode,INFORMATION & MANAGEMENT,2019,56(7):103-148(First Author)

打造中国名片：四大模式提升国家品牌形象,清华管理评论,2019,2021(03):26-32(First Author)

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