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杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

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Paper Publications Home >> Scientific Research >> Paper Publications: Yang Lu,Huang Yunhui.How Mortality Salience and Self-Construal Make a Difference: An Online Experiment to Test Perception of Importance of COVID-19 Vaccines in China,HEALTH COMMUNICATION,2023,38(12):2698-2701(First Author)

Huang Yunhui,Song Wenjing,Yang Lu.Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness,PSYCHOLOGY & MARKETING,2023,40(2):262-273(Correspondence Author)

杨璐,滕任飞,黄韫慧.我国西南地区乡村旅游振兴:发展、问题与对策,农村经济,2022,(2022年06期):135-144(First Author)

Huang Yunhui,Yang Lu,Liu Min.How to display products available in multiple color saturation: Fit between saturation and position,PSYCHOLOGY & MARKETING,2022,39(4):809-819(Correspondence Author)

杨璐,郑毓煌,陈瑞.Who has a cushion? The interactive effect of social exclusion and gender on fixed savings,JOURNAL OF CONSUMER AFFAIRS,2021,55(4):1398-1415(First Author)

黄韫慧,林志杰,杨璐.Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation,INTERNET RESEARCH,2021,:-(Correspondence Author)

刘文静,魏闯,杨璐,Hean Tat Keh.Feeling lucky: How framing the target product as a free gift enhances purchase intention,INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING,2021,1(1):1-15(Correspondence Author)

杨璐,黄韫慧,Yi-Chun (Chad) Ho,林志杰.Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode,INFORMATION & MANAGEMENT,2019,56(7):103-148(First Author)

杨璐,刘文静,魏闯.打造中国名片：四大模式提升国家品牌形象,清华管理评论,2019,2021(03):26-32(First Author)

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