中文

杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

MORE

Paper Publications Home >> Scientific Research >> Paper Publications

更信任机器体还是手写体——感知稀缺调节对产品包装的字体偏好

Release time:2026-08-11Hits:

Affiliation of Author(s):

经济管理学院
Journal:

营销科学学报
Co-author:

宋文静,侯广旭,赵玥,杨璐,黄韫慧
Document Code:

2c9e868c9f646c86019f64b280d80067
Volume:

6
Issue:

2
Page Number:

1-20
Translation or Not:

no
Date of Publication:

2026-03-16

Pre One:Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation

Next One:The Stability Effect for Weight Judgments