杨璐

Associate Professor       Supervisor of Master's Candidates

  • School/Department: College of Economics & Management
  • Education Level:With Certificate of Graduation for Doctorate Study
  • Degree:Doctoral Degree in Management
  • Professional Title:Associate Professor
  • Alma Mater:清华大学

Paper Publications

Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation

Release time:2025-12-22Hits:
  • Affiliation of Author(s):
    经济管理学院
  • Journal:
    JOURNAL OF RETAILING AND CONSUMER SERVICES
  • Co-author:
    Yang Lu, Huang Yunhui, Rao Liqin
  • First Author:
    YL
  • Document Code:
    2c9e868c9b107424019b25e8c096108f
  • Volume:
    89
  • Page Number:
    -
  • Translation or Not:
    no
  • Date of Publication:
    2026-02-01