中文

杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

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Paper Publications Home >> Scientific Research >> Paper Publications

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Release time:2024-01-02Hits:

Affiliation of Author(s):

经济管理学院
Journal:

INFORMATION & MANAGEMENT
Co-author:

杨璐,黄韫慧,Yi-Chun (Chad) Ho,林志杰
First Author:

YL
Document Code:

u903xpf29e58bw598dp0infshymwq5tf
Volume:

56
Issue:

7
Page Number:

103-148
Translation or Not:

no
Date of Publication:

2019-01-01

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