中文

杨璐

Associate Professor Supervisor of Master's Candidates

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:Associate Professor
Alma Mater:清华大学

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打造中国名片：四大模式提升国家品牌形象

Release time:2024-01-02Hits:

Affiliation of Author(s):

经济管理学院
Journal:

清华管理评论
Co-author:

杨璐,刘文静,魏闯
First Author:

YL
Document Code:

ugyjo29jtcwa4i3028pmxyy8yziqf50k
Volume:

2021
Issue:

03
Page Number:

26-32
Translation or Not:

no
Date of Publication:

2019-01-01

Pre One:Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode