Feeling lucky: How framing the target product as a free gift enhances purchase intention
Release time:2024-01-02Hits:
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Affiliation of Author(s):
经济管理学院
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Journal:
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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Co-author:
刘文静,魏闯,杨璐,Hean Tat Keh
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Correspondence Author:
YL
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Document Code:
npqpvow2ot9uggk4zq5uxnihegtluj3m
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Volume:
1
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Issue:
1
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Page Number:
1-15
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Translation or Not:
no
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Date of Publication:
2021-01-01
