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杨璐
Associate Professor
Supervisor of Master's Candidates
School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:
Associate Professor
Alma Mater:
清华大学
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Paper Publications
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Paper Publications
Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation
Release time:2024-12-12
Hits:
Affiliation of Author(s):
经济管理学院
Journal:
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
Co-author:
Yang Yang,Ye Xinnan,Chen Sirong,Zhao Yan,Law Rob,Yang Lu
Correspondence Author:
YL
Document Code:
2c9e868c92db0b4c0192dcdf258b0d14
Page Number:
1
Translation or Not:
no
Date of Publication:
2024-07-17
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Feel the green: How a handwritten typeface affects tourists' responses to green tourism products and services
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“双碳”背景下的绿色消费转型:动因、困境与路径