杨璐

Associate Professor       Supervisor of Master's Candidates

  • School/Department: College of Economics & Management
  • Education Level:With Certificate of Graduation for Doctorate Study
  • Degree:Doctoral Degree in Management
  • Professional Title:Associate Professor
  • Alma Mater:清华大学

Paper Publications

Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation

Release time:2024-12-12Hits:
  • Affiliation of Author(s):
    经济管理学院
  • Journal:
    ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
  • Co-author:
    Yang Yang,Ye Xinnan,Chen Sirong,Zhao Yan,Law Rob,Yang Lu
  • Correspondence Author:
    YL
  • Document Code:
    2c9e868c92db0b4c0192dcdf258b0d14
  • Page Number:
    1
  • Translation or Not:
    no
  • Date of Publication:
    2024-07-17