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杨璐
Associate Professor
Supervisor of Master's Candidates
School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral Degree in Management
Professional Title:
Associate Professor
Alma Mater:
清华大学
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“双碳”背景下的绿色消费转型:动因、困境与路径
Release time:2024-01-02
Hits:
Affiliation of Author(s):
经济管理学院
Journal:
江海学刊
Co-author:
黄韫慧,杨璐
Correspondence Author:
YL
Document Code:
2c9e868c8c5cb82e018c66f3249812ea
Issue:
2023年04期
Page Number:
79-85+255
Translation or Not:
no
Date of Publication:
2023-07-10
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Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation
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How Mortality Salience and Self-Construal Make a Difference: An Online Experiment to Test Perception of Importance of COVID-19 Vaccines in China