Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness
Release time:2024-01-02Hits:
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Affiliation of Author(s):
经济管理学院
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Journal:
PSYCHOLOGY & MARKETING
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Co-author:
Huang Yunhui,Song Wenjing,Yang Lu
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Correspondence Author:
YL
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Document Code:
2c9e868c8c804018018c8480aaab5f12
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Volume:
40
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Issue:
2
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Page Number:
262-273
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Translation or Not:
no
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Date of Publication:
2023-02-01
