中文

霍佳乐

Lecturer (Higher Education Institution)

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral degree
Professional Title:Lecturer (Higher Education Institution)
Alma Mater:西南交通大学

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越老越好吗——品牌命名中流行人名出生年代的刻板印象对消费者品牌偏好的影响机制研究

Release time:2024-12-26Hits:

Affiliation of Author(s):

经济管理学院
Journal:

营销科学学报
Co-author:

张悦言,王玉玲,蒋玉石,倪璇,霍佳乐
Document Code:

2c9e868c934727a1019347793f69034d
Page Number:

93-112
Translation or Not:

no
Date of Publication:

2024-07-16

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