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霍佳乐

Lecturer (Higher Education Institution)

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral degree
Professional Title:Lecturer (Higher Education Institution)
Alma Mater:西南交通大学

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如何讲述产品缺点？——种草短视频的信息双边性对消费者关注行为和购买行为的不对称影响

Release time:2024-12-06Hits:

Affiliation of Author(s):

经济管理学院
Journal:

南开管理评论
Co-author:

杨强,霍佳乐,江燕伶,丰超,肖久灵
Correspondence Author:

HJL
Document Code:

2c9e868c8c86ae35018c8c355021677c
Page Number:

1-25
Translation or Not:

no
Date of Publication:

2023-12-04

Pre One:越老越好吗——品牌命名中流行人名出生年代的刻板印象对消费者品牌偏好的影响机制研究