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霍佳乐

School/Department: College of Economics & Management
Education Level:With Certificate of Graduation for Doctorate Study
Degree:Doctoral degree
Alma Mater:西南交通大学

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Paper Publications Home >> Scientific Research >> Paper Publications: 霍佳乐,郝辽钢,彭宇泓,张悦言.情感越多越好吗?——直播商务中主播情感诉求双重影响研究,管理工程学报,2025,:1(First Author)

Huo Jiale, Gong Le, Xi Yue, Chen Yinjiao, Chen Danni, Yang Qiang.Mind the voice! The effect of service robot voice vividness on service failure tolerance,JOURNAL OF TRAVEL & TOURISM MARKETING,2024,42(1):45310(First Author)

杨强, 霍佳乐, 鲁艺, 刘福, 冯利伟.乡音的力量——乡村振兴背景下方言直播对农产品销售的双刃剑效应,南开管理评论,2024,27(07):49-62(Correspondence Author)

如何讲述产品缺点？——种草短视频的信息双边性对消费者关注行为和购买行为的不对称影响,南开管理评论,2023,:1-25(Correspondence Author)

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