Research Projects
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Lead the project3items: AmongNational1items School discipline2items
Participate in the project5items: AmongNational3items Other1items Provincial and ministerial-level1items
Paper Publications
- Hu Jiaxiang, Fan Caoyu, Zhang Lukai.Live-Streaming Cues and Impulsive Purchase Intention in Fresh-Fruit E-Commerce: The Mediating Roles of Perceived Value and Positive Emotions,JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH,2026,21(7):-(First Author)
- Hu Jiaxiang, Chen Qi.An Interpretable Socio-Technical Decision Support System for Bi-Objective Urban Distribution Center Location: Adaptive Optimization Supervised by a Large Language Model,SYSTEMS,2026,14(5):-(First Author)
- 胡家香,刘佳艺,刘阳菏.Research on the Effects of Social Learning and Risk Attitudes on Rural Households' Participation in Agricultural Product E-commerce,JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH,2025,20(4):349(First and corresponding author)
- 胡家香,张宸铭,杨红.Analysing Consumers' Online Purchase Intention of Over-the-counter Drugs and Its Influencing Factors: Evidence from China,TRANSFORMATIONS IN BUSINESS & ECONOMICS,2021,20(3):117-131(First and corresponding author)
- 基于资源承诺的茶企可持续供应链绩效研究——以江苏省为例,福建茶叶,2021,43(2021年02期):88-89(Participating authors)
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