The Ineffectiveness of “Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs
Release time:2026-03-20Hits:
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Affiliation of Author(s):
经济管理学院
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Journal:
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
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Co-author:
卢娟,HeLi
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Correspondence Author:
LJ
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Document Code:
2c9e868c9b87edb1019b87f45ba40031
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Volume:
20
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Issue:
4
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Page Number:
314
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Translation or Not:
no
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Date of Publication:
2025-12-26
