The Ineffectiveness of Volume Guarantee Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs
Release time:2026-01-08Hits:
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Affiliation of Author(s):
经济管理学院
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Journal:
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
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Co-author:
Li He, Lu Juan
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Correspondence Author:
LJ
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Document Code:
2c9e868c9b87edb1019b8810d4a601b5
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Volume:
20
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Issue:
4
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Page Number:
-
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Translation or Not:
no
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Date of Publication:
2025-11-05
