Optional or upgradable? The optimal add-on pricing strategy in the presence of consumers’ valuation uncertainty
Release time:2025-12-05Hits:
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Journal:
Journal of the Operational Research Society
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Co-author:
Feng Yang, Jiaxuan Chen, Manman Wang (通讯)
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Page Number:
1-26
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Translation or Not:
no
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Date of Publication:
2026-01-01